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PERANCANGAN IKLAN AFTERSCHOLA BERBASIS VIDEO ANIMASI 3 DIMENSI

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ABSTRAK

Di era digital, media promosi memiliki peran penting dalam menyampaikan informasi dan membangun komunikasi yang efektif dengan audiens. Afterschola sebagai lembaga kursus nonformal bagi anak usia 6–12 tahun sebelumnya hanya menggunakan brosur sebagai media promosi, namun media tersebut dinilai kurang komunikatif, sulit dipahami, serta tidak mampu menampilkan manfaat program secara jelas. Penelitian ini bertujuan merancang media promosi alternatif berupa iklan berbasis video animasi 3 dimensi yang lebih interaktif dan persuasif.

Metode penelitian yang digunakan adalah model ADDIE, yang meliputi tahap analisis kebutuhan, perancangan konsep visual, pengembangan karakter dan lingkungan 3D, implementasi ke dalam bentuk animasi, serta evaluasi. Teori AIDA dan prinsip Gestalt digunakan sebagai landasan untuk memastikan pesan promosi dapat menarik perhatian, menumbuhkan ketertarikan, membangkitkan keinginan, hingga mendorong tindakan audiens.

Hasil perancangan berupa iklan animasi 3D berdurasi 30 detik yang menampilkan karakter YeBo serta empat program unggulan Afterschola: Coding, Podcast, Public Speaking, dan Creativor. Hasil penelitian menunjukkan bahwa animasi 3D mampu menyajikan informasi secara lebih jelas, menarik, dan komunikatif dibandingkan media statis. Selain itu, visualisasi karakter, lingkungan belajar, dan aktivitas siswa berhasil meningkatkan daya tarik sekaligus mempermudah orang tua memahami manfaat program. Dengan demikian, animasi 3D dapat dijadikan media promosi yang efektif bagi Afterschola dalam memperkuat identitas merek dan menarik minat audiens.

Kata Kunci: Animasi 3d, Iklan, Informasi, Media Promosi


ABSTRACT

In the digital era, promotional media plays a crucial role in delivering information and establishing effective communication with the audience. Afterschola, as a non- formal educational institution for children aged 6–12, previously relied only on brochures as its promotional medium. However, brochures were considered less communicative, difficult to understand, and unable to clearly convey the benefits of the programs. This study aims to design an alternative promotional medium in the form of a three-dimensional (3D) animated video advertisement that is more interactive and persuasive.

The research method applied was the ADDIE model, which consists of analyzing needs, designing visual concepts, developing 3D characters and environments, implementing them into animation, and evaluating the final product. The AIDA theory and Gestalt principles were employed to ensure that the promotional message could attract attention, generate interest, build desire, and drive audience action. The final design resulted in a 30-second 3D animated advertisement featuring the main character YeBo and four flagship programs of Afterschola: Coding, Podcast, Public Speaking, and Creativor.

The findings indicate that 3D animation can deliver information more clearly, attractively, and communicatively compared to static media. Furthermore, the visualization of characters, learning environments, and student activities successfully enhanced audience appeal and made it easier for parents to understand the program benefits. Therefore, 3D animation can be considered an effective promotional medium for Afterschola in strengthening brand identity and increasing audience interest.

Keywords: 3d Animation, Advertisting, Information, Promotional Media

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Ketersediaan

S251002007

607.2 TRE p

Tersedia

Informasi Detil

Judul Seri

-

No. Panggil

607.2 TRE p

Penerbit

: ., 2025

Deskripsi Fisik

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Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subyek

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Info Detil Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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