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Image of PENGEMBANGAN CHATBOT BERBASIS NLP PADA WEBSITE UNTUK OPTIMALISASI RESPON PADA KONSUMEN (STUDI KASUS CV. SURYA ABADI)

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PENGEMBANGAN CHATBOT BERBASIS NLP PADA WEBSITE UNTUK OPTIMALISASI RESPON PADA KONSUMEN (STUDI KASUS CV. SURYA ABADI)

MUZTABA, ANGGA SOFY - Personal Name;

ABSTRAK

CV. Surya Abadi merupakan perusahaan yang bergerak di bidang layanan kontraktor dan material bangunan, di mana pelayanan informasi kepada konsumen masih dilakukan secara manual dan kurang efisien. Untuk meningkatkan kualitas pelayanan, dibutuhkan sebuah sistem otomatis yang mampu merespon pertanyaan konsumen secara cepat dan akurat. Penelitian ini bertujuan untuk mengembangkan chatbot berbasis Natural Language Processing (NLP) yang terintegrasi pada website perusahaan guna mengoptimalkan kecepatan dan efisiensi dalam memberikan informasi. Metode yang digunakan dalam penelitian ini adalah Research and Development (R&D) dengan mengadopsi model pengembangan Borg and Gall. Sistem chatbot yang dibangun terdiri dari beberapa komponen utama, yaitu antarmuka pengguna, mesin NLP untuk pemrosesan teks, serta algoritma Random Forest untuk klasifikasi intent dari pertanyaan pengguna. Data dikumpulkan melalui observasi, wawancara, dan dokumentasi di lingkungan kerja CV. Surya Abadi. Hasil penelitian menunjukkan bahwa chatbot mampu memahami pertanyaan pengguna dengan baik dan memberikan respon secara otomatis berdasarkan basis pengetahuan yang telah ditentukan. Evaluasi sistem dilakukan melalui uji fungsionalitas dan kuesioner kepuasan pengguna, yang menunjukkan bahwa sistem mampu meningkatkan efisiensi respon informasi kepada pelanggan secara signifikan.

Kata kunci: Chatbot, NLP, Random Forest, Website, CV. Surya Abadi




ABSTRACT

CV. Surya Abadi is a company engaged in the field of contractor services and building materials, where information services to consumers are still carried out manually and inefficiently. To improve service quality, an automated system is needed that can respond to consumer questions quickly and accurately. This study aims to develop a Natural Language Processing (NLP)-based chatbot integrated into the company's website to optimize the speed and efficiency in providing information. The method used in this study is Research and Development (R&D) by adopting the Borg and Gall development model. The chatbot system consists of several main components, namely the user interface, an NLP engine for text processing, and a Random Forest algorithm for classifying the intent of user questions. Data were collected through observation, interviews, and documentation in the CV. Surya Abadi work environment. The results showed that the chatbot was able to understand user questions well and provide automatic responses based on a predetermined knowledge base. System evaluation was carried out through functional tests and user satisfaction questionnaires, which showed that the system was able to significantly improve the efficiency of information responses to customers.

Kata Kunci: Chatbot, NLP, Random Forest, Website, CV. Surya Abadi


Ketersediaan
S251002001607.2 MUZ pPerpustakaan STMIK AMIKBANDUNGTersedia
Informasi Detil
Judul Seri
-
No. Panggil
607.2 MUZ p
Penerbit
: ., 2025
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subyek
-
Info Detil Spesifik
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